All situations
Owner · considering a sale

Your reading and the buyer's are about ten points apart before anyone sits down.

72.4%
Sell-side mean — your position
62.2%
Buy-side mean
10.2pts
Perception gap
What it means

Your own assessment is likely to sit near the sell-side mean. A buyer answers the same forty-three questions and arrives roughly ten points lower — 16.4% lower against their own mean. That spread is in the data before either side opens a conversation.

Where it usually goes wrong

Founder independence. Owners score their own replaceability at 76.5%; the buy side scores the same quality at 55.3%. At 21.2 points it is the widest of the eight categories and the slowest to close — records can be rebuilt in a quarter, reducing reliance on an owner takes one to three years.

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Owner · marital dissolution · continuing to operate

You are the buying party, and the data says buyers read businesses lower.

62.2%
Buy-side mean — your position
72.4%
Sell-side mean — the departing spouse
10.2pts
Perception gap
Your position in the index

You are buying an interest, so you are on the buy side — regardless of the fact that you run the business. Side follows economic position, not operating role. The spouse whose interest you are purchasing is on the sell side.

What it means

Five of the twelve buy-side assessments in the current release are dissolutions where the operating spouse retains the business. That position is already inside the 62.2% mean, so the buy-side reading is the one that describes you — not the owner-operator average.

Where it usually goes wrong

Assuming that running the business means reading it like a seller. The departing party will typically read the same eight qualities about ten points higher, and founder independence is where that divergence is widest at 21.2 points.

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Owner · marital dissolution · exiting the business

The party who stays holds information you cannot observe directly.

72.4%
Sell-side mean
62.2%
Buy-side mean
10.2pts
Perception gap
Your position in the index

You are disposing of an interest, so you are on the sell side — whether or not you operated the business. The spouse purchasing your interest is on the buy side.

What it means

The measured gap describes how far apart two positions typically sit, not how far apart you and your spouse are. It lets you ask which categories the divergence is concentrated in rather than contesting a single number.

Where it usually goes wrong

Treating the divergence as a tactic. It appears consistently across a population of assessments, in the same categories, which is what makes it describable rather than personal.

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Owner · marital dissolution · both parties, neutral

Both readings, side by side, before either becomes a position.

72.4%
Selling party reads
62.2%
Buying party reads
2.1pts
Narrowest category gap — organizational structure
What it means

Both parties answering the same instrument produces two readings and a map of where they diverge — more useful than a single agreed number, because it separates the categories you already see alike from the ones you do not.

Across the sample the sides agree closely on organizational structure — 61.7% against 59.6% — and diverge most on founder independence, at 21.2 points. Knowing which of your disagreements is typical and which is specific to this business is the point.

Where it usually goes wrong

Expecting one number. The useful output is the category profile. A qualitative reading is not a valuation — the standard of value in a dissolution is a legal question determined by jurisdiction and counsel, not by this index.

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Owner · partner transition · continuing to operate

A formula can produce a number one party cannot recognise.

62.2%
Buy-side mean — your position
72.4%
Sell-side mean — the exiting partner
21.2pts
Founder independence — widest divergence
Your position in the index

You are buying an interest, so you are on the buy side, even though you operate the business. The partner selling to you is on the sell side. Same positions as a spousal buyout — what differs is the governing document.

What it means

Partner transitions are often governed by a buy-sell agreement that already fixes a method. The qualitative reading does not change that method, but it explains why a formula result can feel wrong to one party without either being unreasonable.

Where it usually goes wrong

Owner independence carries an extra edge here: the departing partner's own contribution to the business's independence from any one person is frequently the item most in dispute.

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Owner · partner transition · selling your interest

You are the selling party, and the continuing partner reads the business lower.

72.4%
Sell-side mean
62.2%
Buy-side mean — the continuing partner
10.9pts
Sales & marketing divergence
Your position in the index

You are disposing of an interest, so you are on the sell side. The partner acquiring it is on the buy side, whether or not they also operate the business.

What it means

Where both parties have operated the business, divergence is usually narrower than the population gap — you have seen the same operations. The categories that remain apart are the informative ones, because they are not explained by differing access.

Where it usually goes wrong

Assuming shared history means shared assessment. Sales and marketing shows a 10.9-point divergence across the sample and is frequently where two operating partners differ most, because each attributes the pipeline differently.

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Owner · partner transition · undecided

The cleanest time to measure is before either of you has taken a side.

72.4%
Sell-side mean
62.2%
Buy-side mean
10.2pts
Perception gap
What it means

Assessments taken before roles are assigned are least likely to be shaped by the position a party expects to hold. Neither of you has become the buyer or the seller, so both readings come from the operator's vantage point rather than from an economic interest.

Where it usually goes wrong

Waiting. Once roles settle, each party's reading tends to move toward the mean for the position they now hold, and the earlier, more neutral picture is no longer recoverable.

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Acquirer

The buy-side distribution is your benchmark. The seller's number is not.

62.2%
Buy-side mean — your position
57.0%
Buy-side median
58.3%
Buy-side assessments placing owner dependence below 60%
What it means

Diligence reads against the buy-side distribution, not the headline index. A target that appears strong on the owner's account may sit near the buy-side median once the same questions are answered from your position. The buy-side range is wide — 33.2% to 95.4% — so a single composite says less than the category profile behind it.

Where it usually goes wrong

Owner dependence is where the sides separate hardest. 58.3% of buy-side assessments place it below 60%, against 13.0% on the sell side. A seller's claim that the business runs without them is the one most worth testing against payroll, customer relationships and decision rights.

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Acquirer · buying into a business

You are accepting owner dependence rather than removing it.

62.2%
Buy-side mean — your position
55.3%
Buy-side reading of founder independence
58.3%
Buy-side assessments placing owner dependence below 60%
Your position in the index

You occupy the buy side — assessing a business you do not run. What separates you from an outright acquirer is that the existing owner remains in place after closing, and you will not hold control.

What it means

An outright acquirer treats owner dependence as a risk to be removed. Buying in alongside the existing owner, you are accepting it — and taking on exposure to it. Founder independence is already the lowest-reading category from the buy side at 55.3%, and it is the one you cannot resolve by taking control, because you are not taking control.

Where it usually goes wrong

Diligence that examines the business and not the terms. Your exit is governed by whatever buy-sell agreement you sign now — the same document that will set the price when you are the partner leaving. The partner-transition positions on this page describe the seat you are buying into.

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Advisor · maximizing business value

The category profile is the workplan. The composite is not.

12
Businesses whose weakest category is organizational structure
12
Businesses whose weakest category is sales & marketing
2.1pts
Sell-buy gap on organizational structure
What it means

Across the sample the weakest category is most often organizational structure and team depth, or sales and marketing — each the lowest for twelve of thirty-five businesses. A composite moves slowly; a category score moves when specific work is done.

Where it usually goes wrong

Chasing the composite. The more useful signal is that organizational structure is the one category where both sides already agree — 61.7% against 59.6%. Improvement there is legible to a buyer, not only to the owner, which makes it the most defensible place to direct effort first.

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Advisor · preparing an owner for a sale

A published benchmark, so the gap conversation is not your opinion.

67.3%
Current index reading
10.2pts
Perception gap your client will meet
21.2pts
Founder independence — where it opens widest
What it means

The hardest part of a readiness conversation is that it sounds like the advisor's judgement. A dated third-party figure moves it from opinion to position — the client is not being told their business is owner-dependent, they are being shown where it sits against a measured population.

Where it usually goes wrong

Presenting the index as an input to value. It is a qualitative readiness measure and nothing else: not a valuation, not an appraisal, not an opinion of value.

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Advisor · marital dissolution

Two parties can describe one business differently without either being dishonest.

72.4%
Selling party reads
62.2%
Buying party reads
21.2pts
Founder independence — widest divergence
What it means

The index assigns sides by economic position, not by who runs the business: the spouse buying the interest is buy side, the spouse selling it is sell side. That reframing is often the most useful thing you can give both parties — the divergence is a property of the positions, not of the people.

Where it usually goes wrong

Letting a qualitative reading drift toward a value conclusion. The index does not determine a standard of value; that is set by jurisdiction and counsel.

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Advisor · partner transition

The gap explains why a buy-sell formula can satisfy neither party.

72.4%
Continuing partner reads
62.2%
Exiting partner reads
10.2pts
Perception gap
What it means

Where a buy-sell agreement fixes the method, the disagreement is rarely about arithmetic — it is about what each party believes the business is. Measuring both readings separates the two arguments so the negotiable one can be addressed on its own.

Where it usually goes wrong

Using the qualitative reading to argue the formula. It informs the conversation around the agreement; it does not override the document.

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Attorney · marital dissolution · representing the operating spouse

Your client is the buying party, whatever their role in the business.

62.2%
Buy-side mean — your client's position
72.4%
Sell-side mean — opposing party
21.2pts
Founder independence — widest divergence
Position mapping

Your client is acquiring the departing spouse's interest, so they sit on the buy side — the operating role does not change that. The departing spouse is on the sell side.

What it means

Five of the twelve buy-side assessments in the current release are dissolutions of exactly this shape, so the 62.2% mean already reflects operating parties who are buying. It is the applicable benchmark for your client, not the owner-operator average.

Where it usually goes wrong

Treating a qualitative score as evidence of value. The index does not determine a standard of value, is not an appraisal, and is not offered as expert opinion in any proceeding.

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Attorney · marital dissolution · representing the exiting spouse

Information asymmetry is measurable, and it is concentrated in specific categories.

72.4%
Sell-side mean — your client's position
62.2%
Buy-side mean — the spouse retaining the business
58.3%
Buy-side assessments placing owner dependence below 60%
Position mapping

Your client is disposing of an interest, so they sit on the sell side — whether or not they operated the business. The spouse retaining it is the acquiring party and sits on the buy side.

What it means

The divergence between positions is documented across a population and concentrated in predictable categories — founder independence widest, at 21.2 points. That gives a structured basis for discovery: where the two readings separate most is where the underlying facts are least observable without operating access.

Where it usually goes wrong

Characterising divergence as concealment. The gap appears across the sample regardless of conduct; it is evidence of asymmetry, not of misrepresentation.

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Attorney · marital dissolution · joint or neutral engagement

A published third-party benchmark neither side authored.

72.4%
Selling party reads
62.2%
Buying party reads
2.1pts
Narrowest category gap — organizational structure
What it means

In a joint or collaborative posture the value of the index is that neither party produced it. Both answer the same instrument; the output is two readings and a map of where they diverge, which narrows the contested surface to specific categories.

Where it usually goes wrong

Substituting it for a valuation. It is a qualitative readiness measure and does not determine a standard of value, which remains a question of jurisdiction and counsel.

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Attorney · partner transition · representing the continuing partner

The document fixes the method. It does not fix the disagreement.

62.2%
Buy-side mean — your client's position
72.4%
Sell-side mean — departing partner
21.2pts
Founder independence — widest divergence
Position mapping

Your client is acquiring the departing partner's interest, so they sit on the buy side; operating the business does not change that. A buy-sell agreement usually governs the method.

What it means

Where a formula is contractually fixed, disputes migrate to inputs and characterisation. A qualitative benchmark clarifies which disagreements are about the business itself and which are about the document.

Where it usually goes wrong

Offering the index against the agreement. It informs the surrounding conversation; it does not override a governing document, and it is not a valuation.

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Attorney · partner transition · representing the exiting partner

Shared operating history narrows the gap, and makes what remains meaningful.

72.4%
Sell-side mean
62.2%
Buy-side mean — continuing partner
10.9pts
Sales & marketing divergence
Position mapping

Your client is disposing of an interest and sits on the sell side. The continuing partner is the acquiring party and sits on the buy side.

What it means

Two operating partners have seen the same business, so divergence is typically narrower than the population gap. Categories that stay apart are not explained by differing access, which makes them the substantive ones.

Where it usually goes wrong

Assuming shared history means shared assessment. Sales and marketing diverges 10.9 points across the sample and is frequently where operating partners differ most, because each attributes the pipeline differently.

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Attorney · partner transition · joint or neutral engagement

Measure before roles are assigned, while both readings are still neutral.

72.4%
Sell-side mean
62.2%
Buy-side mean
10.2pts
Perception gap
What it means

Before either party has become the buyer or the seller, both assessments are taken from an operator's vantage point. That produces a shared category profile that is materially harder to characterise as positional later.

Where it usually goes wrong

Waiting until roles settle. Each party's reading then tends to move toward the mean for the position they hold, and the neutral picture is no longer recoverable.

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Every figure on this page comes from the current release file — no separate claims are made here. Position descriptions are drawn from how the index defines its two sides and are not legal, tax or financial advice. The SVQ Index is a qualitative readiness measure: it is not a valuation, an appraisal, or an opinion of value, and it does not determine a standard of value in any proceeding.